How many people does it really take to send out a thousand emails?

How many people does it really take to send out a thousand emails?

There was a time when a charming young man Kyle, or lady Kim, would come by our homes.

Dawning a smile and a wave, they would deliver our perfect paper mail. "Awesome - coupons for matcha lattes! Our fave."

Today, snail mail is dwarfed by the incredible speed and customizability of email.

This doesn't even mention the reduced costs of production or all the trees saved that work day in and day out making air for all of us. We can handle so much more with so little tools.

Do you have 100, 1000, 10000 or more customers? 
Let's mail that discount special for this weekend right now.
Done in a flash. 

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How will you make a difference in the world with your brilliant voice kept in your head?

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How will you make a difference in the world with your brilliant voice kept in your head?

Toronto is a haven for creative branding.

Take a subway downtown and the branding follows you from the first step in the tube to the second you step out at Dundas Square. It's everywhere in our urban environment and helps to suggest how we should feel when we experience the services and products companies offer.

What exactly is branding though?

It's the heart of your company, the icon or logo that communicates visually what you stand for, what you represent and what interacts on the front line with your users or clients. Like that trip you took to Thailand - branding should translate a paramount feeling. As such, it should aim to be as timeless as possible, like the iconic Coca-Cola branding, that you can recognize anywhere in the world. 

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How will you create that spark connection with a dull, outdated website?

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How will you create that spark connection with a dull, outdated website?

Another season, another cycle. 

Computers are in everyone’s pocket. We all use them to access the web. There is no greater time to create and tailor your own website to represent your brand, your personality, or that fun pet hobby of collecting whatever those things you call rocks are.

Let’s dive into the root of what makes website design so important to today’s business.

The first thing that comes to our mind is a spark connection - a way of communicating; a conversation, if you will, with the community and your potential clients.

This is digital marketing. And it drives the whole internet round. We share on our social media platforms all the details in our lives. Why should our business sites not echo that same format?

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